Advisor Business
Building a Personal Brand as a New Travel Advisor
Positioning, proof and consistency — how to be known for something before you are known widely.
By Jeralin Soares · July 31, 2026 · 7 min read
Pick a lane you can defend
Your focus should be something you can research deeply, speak about credibly and keep learning. It can widen later; starting wide almost never narrows well.
Show the work, not the lifestyle
Proof looks like planning insight, client outcomes shared with permission, and clear explanations. It rarely looks like an airport lounge.